Exhibition Company | Exhibition Agency | Primary

Gain more Brand Engagement Through Exceptional Design

An Exhibition Company delivering high quality Exhibition solutions that successfully deliver your brand messaging, create engagement and increase footfall.

Primary’s full-service approach means that you can rest assured that all the logistics and in-venue services are taken care of. We’re creative and dynamic and we can inspire you to think differently and bring more ideas to improve audience engagement.

Your brand messages are at the heart of our Design.

We understand audiences and ensure that engagement with your potential customers is at the forefront of any stand build project.



Our designers understand brand, through the creation of detailed visuals we bring your project to life.

We ensure that your key products and services are seen in the best light.


Creating efficiencies through management of materials from one central location to your stand means that you don’t have to.

Our online booking systems mean everything is in the right place at the right time.


Our experienced team of event professionals manage all third-party services required for your exhibition, from health and safety to electrics, furniture and rigging.


Footfall to your stand is a key metric for any exhibition success.

Primary digital solutions can offer increased engagement throughout your show.


We keep ahead of the latest technology to recommend the best footfall measurement tools and to map journeys and hot spots around your stand either in real-time or post event.

We help you to interpret the data to ensure that key learnings are understood and acted on.

Health &

It’s part of our service to take care of all the health and safety regulations and paperwork relating to risk assessments.

We ensure any actions are taken care of to guarantee safe and secure delivery.

How Can We Help You
Achieve More?

Exhibition work

Exhibitions Work

Bespoke design and builds and multi-stand delivery and installation (with a full service) has enabled Siemens Healthcare division to take their stand design to the next level.

As a major sponsor, we designed an imposing ‘double decker’ structure to stand out from the crowd at the exhibition and provided key areas to engage in conversation and display product imagery.

Read more about how we use technology to measure stand engagement and ensure effective visitor flow around the stand...

  • Client: Siemens Healthcare
  • Work: Siemens Healthineers at UKIO Congress
Tell me More

Thank you to you all for delivering two fantastic events over the last two days.

We set out with the ambition to be bigger & better than last year, & pull off our biggest ever event, & we nailed it!

Watches of Switzerland second version

Primary play a fundamental part in the success of our exhibitions. They understand what we are trying to achieve & can be relied upon to deliver eye-catching stands.

They offer support & guidance throughout the process & their ‘can do’ attitude is refreshing - rarely has a supplier been so cooperative.

Siemens Healthineers second version

Primary delivers what it promises:

A highly dedicated & creative team, smooth & flawless event concept & implementation, & flexible solutions for last minute changes.

Siemens second version

I'd like to thank all of you for last week - we've had a lot of people say it was the best company meetings we've done yet.

We could not have done it without any of you.

Clinigen Group plc second version

Thank you so much for all of your hard work, attention to detail & care. It's been an absolute pleasure working with you.

The evening was a success, something different & a lot of fun. Food tasted great, the band were brilliant & overall, there was a fabulous atmosphere - the tipi looked really great too, can't wait to see the photos now.

Intelligent Energy second version

Primary understood our brief, were very proactive in suggesting additional creative ideas for the event & every little detail was taken care of in a superb manner.

The quality of planning & execution was among the best I have ever experienced. I would not hesitate to recommend primary to anyone who seeks to run a world class event.

Encore Recruitment second version

Just wanted to say thank you again for all the work that went into wednesday’s event.

Feedback has been immense & it was a pleasure to work with you.

Daisy Group PLC second version

The team at primary worked tirelessly to help us move our conference onto the next level, in terms of delivery & professionalism.

They helped to create an event that not only engaged & inspired our store managers, but one that also will live long in the memory for all involved.

Deichmann second version

We always, and without fail, deliver on our promised full live events service

But we also work with you to understand your audience and to create memorable multi-sensory experiences to communicate your brand messages.


Achieving your brand and communication objectives is at the very forefront of our thinking.

Delivering the best exhibition solutions to drive your brand messaging, create engagement and increase footfall.


We understand that effective message delivery takes many forms.

We’re expert content creators ~ we know how to use innovative ways to generate a positive emotional response from your audience and a sense of connection to your brand.


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