Praxair surface technologies
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Our Work

Praxair surface technologies
Praxair surface technologies
An open and inviting space to connect with 80,000passing footfall


  • Stand Design
  • Asset Fulfilment
  • Stand Engagement
  • Digital & Print Design
  • 3D Visualisation


Firing on all cylinders here – the stand is looking great & very practical for the big team that we have here!

Head of UK Sales Praxair Surface Technologies

The Challenge

Praxair Surface Technologies were looking for a fresh approach and an alternative supplier to inspire them with a creative solution for their 2018 stand at the Farnborough International Air Show. 

The challenge was to design and build an exhibition stand with a footprint of 48 square metres that presented a functional and creative space within which to interact with potential customers and promote brand awareness.

This week-long exhibition was to be attended by Global Senior Aerospace Managers from Asia and Europe and would present a prime opportunity for Praxair Surface Technologies to finalise contracts and push brand awareness of new and existing products.  

A Multi-Sensory Experience

Primary designed a stand that presented enough open and inviting floor space for the sales team to connect with a passing footfall of 80,000 customers. This included a private meeting space with a 50” screen for streaming content and presentations, with additional screens built into the outward facing panels.  Multi-texture surfaces were also included to illustrate the surface technology products. This all presented not only a visual feast, but a multi-sensory experience for stand visitors. 

Embracing and Understanding the Brand

Primary took time to embrace and understand the brand in order to give the client the brand exposure that more than delivered on their objectives. Full brand guidelines were translated into a stand that embraced the look and feel of Praxair Surface Technologies. Prior to the build the client was able to view the stand in its glory via detailed CAD visuals presenting alternative, functional and appealing spaces. Key elements of the project delivery included:

  • CAD design through to build

  • Brand implementation and surface application

  • Facilitating business opportunities and meetings through functionality of space

  • Understanding the brand and translating this to an exhibition stand

We make it our business to understand your brand – your business

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