CORE SERVICES PROVIDED
Delegate Experience
Event Production
Film Creation
Digital & Print Design
Content Management
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I found it a really positive experience working with primary, thanks for your hard work & patience with us!
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Osborne Clarke is a London based international legal practice with 1600 employees in offices across Europe, Asia and the USA.
Founded in Bristol in 1748 they have a recent history of significant expansion in the technology and media sectors (in which they are now considered a tier 1 company with clients such as Yahoo! and Facebook).
For Osborne Clarke’s International Partners’ Conference in Germany, Primary was asked to create ‘An iconic platform to communicate with partners and engage the audience’. A specific objective was to tell the story of their digital transformation.
Creating Impact for an Iconic Brand
Not only did we create the set and stage for the company’s 260 legal partner event, but we also created the concept of a fully interactive wall which demonstrated both the company’s digital transformation and the collaborative approach of Osborne Clarke.
This was designed to follow the theme of the Conference using the iconic styling and to complement the corporate venue branding (also produced by Primary).
The bespoke graphics and video animation displayed the story and users were able to engage with sensors (‘touch points’) to view further detail.
Creative Success
Fully aware of their technology status and the brief to produce an iconic styling, Primary produced all the collateral for a superior technical production which displayed content effectively and created high levels of interaction. Key elements of the delivery included:
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Innovative approach: recommendation and design of an interactive wall
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Skills to produce engaging creative for the senior international audience
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Achieved slick production and seamless audio visual
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Recommended and designed eye-catching venue branding which added to the delegate experience
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Created and delivered a plan to integrate the SLI.DO voting system in multiple ways to help the client maximise data collection for post event use
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Project management contingency skills allowed additional time for installation, rehearsals, last minute video content and technical complexity to avoid impact to the event
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