MSDUK (minority supplier development uk)
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Our Work

MSDUK (minority supplier development uk)
MSDUK (minority supplier development uk)
243 event app downloads & over 6,000app sessions

CORE SERVICES PROVIDED

  • Delegate Experience
  • Event logistics
  • Event Production
  • App Design
  • Online Event Registration

Working with primary was such a pleasure as they took over everything from planning & organising to delivering a world class conference…

Being able to trust primary to deliver to a very high standard on such tasks helped me, & my team, focus on engaging with delegates.

CEO MSDUK

The Challenge

Primary was asked to deliver an international summit on supplier diversity for the UK’s leading non-profit membership organisation for ethnic minority entrepreneurs – Minority Supplier Development UK (MSDUK). 

Our objective was to deliver a quality conference and awards dinner to all attendees which created a forum for knowledge sharing and networking whilst celebrating the Company’s 10-year anniversary.

Recognised as the UK’s largest conference of its kind, the event saw over 500 global attendees. The biennial MSDUK conference enables an entire network of corporate procurement professionals and ethnic minority entrepreneurs to meet, create business opportunities, share best practice and celebrate the contributions their members make to the British economy. 

A 3-Day Programme of Events 

Primary hosted the conference in London across three venues – Grange City Hotel, Grange Tower Bridge Hotel and at the British Clipper Ship in Greenwich; Cutty Sark. There were 5 events in total across the 3 days, each providing different experiences for delegates; An International Day, A Knowledge Forum, Reception Evening at The Cutty Sark, a Business Opportunity Fair with 40 Exhibition Booths and a glittering black tie Business Awards Dinner hosted by actress and writer Meera Cyal CBE.

Facilitating Audience Engagement

To be able to keep track of expected attendance and communicate with attendees both pre and post event, we created a fully branded online registration system which managed delegate attendance and ensured engagement with the audience from the outset. 

With knowledge sharing and networking being key objectives of the event, we suggested creating an event App to run alongside the registration system for the 3-Day event. This comprehensive event app had multiple features which enabled attendees to view the schedule, venue floorplans, find out about speakers, exhibitors and sponsors, contact the event team, post to social networks and network with peers. Equally, MSDUK were able to send attendees push notifications via the event app to remind them of sessions about to commence, comment on the success of the conference and generally communicate with everyone on an ongoing basis.

The app also provided MSDUK with valuable analytics for post event valuation which would be used to help shape future events.

Key elements of the project delivery included:

  • Pre, onsite and post event management and production

  • Full set and stage design and production

  • Creation and management of an online registration website

  • Event app creation to facilitate further audience engagement and proven event ROE

An inspirational & engaging experience

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