Clinigen group roadshow 2019
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Clinigen group roadshow 2019
Clinigen group roadshow 2019
Optimal design to facilitate focussed & concise employee messages


  • Delegate Experience
  • Environment Design
  • Venue Sourcing
  • Digital & Print Design
  • Content Management

I’d like to thank all of you for last week. We’ve had a lot of people say it was the best company meetings we’ve done yet!

we could not have done it without any of you.

Group Chief Executive Officer - Clinigen

Clinigen is a global speciality pharmaceutical and services group with a unique business model which focusses on access to medicines worldwide to improve quality of life.

Established in 2010, we’ve worked with Clinigen throughout the company’s rapid evolution and have brought fresh thinking to each successive annual conference.  Our idea for the 2019 Roadshow acknowledged their continued impressive growth and created an impactful design to achieve the focussed and concise communication objective but in an informal atmosphere.  

Intelligent Thinking for Cost Effectiveness

Primary switched up Clinigen’s usual conference format to meet the expanding reach of the company, turning one venue into four, based around the Company’s key European office locations. This helped to minimise both travel time and impact on ‘business as usual’ for 360 incredibly busy Senior Managers and Directors. 

Optimal Creative Success

We harnessed our creative skills to propose a new conference format with inspiring and memorable imagery.  A set and stage specific to the needs of the roadshow was created that would withstand the travel, multiple installations and work within each of the venues. It was an effective platform to engage delegate conversations and communicate company updates. 

We’re knowledge hungry and our intelligent questioning, right from the start of our working relationship with Clinigen, has enabled us to gain a full understanding of the client’s communication strategy.  

Our Project Management team bring their knowledge to challenge decisions and this enables us to achieve results.

Adding More Value: Highlights   

  • The best supply of concept-to-design visuals with high-quality set production 

  • Leading creative skills for engaging and inspiring content 

  • Revised thinking to meet new objectives by designing a different conference format to minimise cost and create shorter sessions for focus 

  • Successfully created a relaxed an informal atmosphere - exactly the right delegate experience

  • Graphics and collateral for presentations all standardised well in advance and rehearsed to ensure smooth transitions

  • The design and creation of a Clinigen branded registration site led to an efficient on-site event registration process with pre-event badge print for time efficiency

  • Post-event evaluation by Primary’s Project Manager created recommendations not already considered by the client for future events


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