Understanding the client’s objectives and leading with key messaging to build a successful exhibit
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Our Work

Understanding the client’s objectives and leading with key messaging to build a successful exhibit

Understanding the client’s objectives and leading with key messaging to build a successful exhibit

BACKGROUND
Primary was brought on board to take its learnings from the Siemens energy sector and cross apply them, so when the Healthcare division asked us to support on their largest exhibitions, we knew our expertise would be transferable.

OBJECTIVE
To design and manage the build of multiple exhibition stands, both bespoke and shell scheme, with varying footprints.

PROGRAMME SUMMARY
The exhibition management from Primary has facilitated the development of the brand as well as seeing an increase in the quality of the design, build and management of the Healthcare exhibitions. Our event management processes have allowed the Siemens internal communications team to take a more overarching approach, focusing on messaging rather than the event detail.  The development of an online portal and dedicated lead capture apps has furthered the use of technology both on and off stand too. High levels of project management and a proven eye for detail from Primary has grown the relationship with the Healthcare division and enabled us to produce multiple stands for them.

DELIVERABLES:

  • Full project management including online exhibitor registration
  • Communication with stand holders and owners
  • Designing of a bespoke lead capture application
  • Conference build and management
  • Content creation including design to print
  • Presenter support

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