Taking the Annual Conference to the Next Level
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Taking the Annual Conference to the Next Level

Taking the Annual Conference to the Next Level

The Deichmann annual conference is an event for all UK Store Managers, Regional Managers and Managers in Training, together with the UK Head Office staff to discuss future business plans and celebrate success at the evening Gala Dinner.   

To deliver key business messages and reward high achievers through an informative and engaging forum that also showcased the new seasons product range.

The event agenda incorporates the annual staff conference, product range exhibition, evening drinks reception and gala awards dinner.
The Primary operations team work closely with the Deichmann Management team to ensure that key messages are conveyed each year and that the event content reflects this. The design and build of a branded stage set with impact, and creation of screen content to reflect the brand messaging are all part of the event delivery.
Feedback illustrated that Primary’s involvement enhanced the quality of the annual event and moved the conference innovation to the next level. We were able to do this by developing good working relations with the Deichmann team and understanding their needs for progression.


  • Venue logistics and delegate management
  • Online registration and bespoke app creation
  • Design and supply of all AV equipment and set and staging elements
  • Live entertainment, activities and theming
  • Feedback and measurement

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