Employee Engagement, Networking And Knowledge Sharing In A Creative And Exciting Format
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Employee Engagement, Networking And Knowledge Sharing In A Creative And Exciting Format

Employee Engagement, Networking And Knowledge Sharing In A Creative And Exciting Format

BACKGROUND
The European Consulting Conference is a Conference and Technical Training event for Siemens PLM employees working in three services areas of the business across Europe.

OBJECTIVE
To communicate the new Go to Market strategy, facilitate knowledge sharing amongst peers and celebrate achievements and success within the business in an engaging and exciting format.

PROGRAMME SUMMARY
This 4-day event saw 825 people and 86 speakers attend a total of 76 breakout sessions and 2 networking dinners, with teambuilding activities and evening entertainment to enhance a full and creative agenda.  Over two years numbers increased to 1,100 and Primary helped develop the agenda and the event messaging to ensure the strategy didn’t become diluted.

Primary engaged in brand implementation and full event and logistical management, production, exhibition management and video application. All aspects of the event collectively presented creative opportunities for employees to network with one another.

Although the event format remains largely unchanged year on year, our role has developed into that of a consultancy – advising the client on how to implement content, write scripts and convey key messages underpinned by our interpretation of the global brand theme.

DELIVERABLES:

  • Full creative production and logistics, from event branding to delivery
  • Custom design and build of 12 metre LED screen
  • Online registration site and bespoke event app
  • Virtual reality gaming and video content
  • Design and implementation of creative content

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