Brand Exposure with Purpose and a Fresh Approach
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Brand Exposure with Purpose and a Fresh Approach

Brand Exposure with Purpose and a Fresh Approach

BACKGROUND
Praxair Surface Technologies were looking for a fresh approach and an alternative supplier to inspire them with a creative solution for their 2018 stand at the Farnborough International Air Show.

OBJECTIVE
To design and build an exhibition stand with a footprint of 48 square metres that presented a functional and creative space within which to interact with potential customers and promote brand awareness.

PROGRAMME SUMMARY
This week-long exhibition was attended by Global Senior Aerospace Managers from Asia and Europe and presented a prime opportunity for Praxair Surface Technologies to finalise contracts and push brand awareness of new and existing products. Primary designed a stand that presented enough open and inviting floor space for the sales team to connect with a passing footfall of 80,000 customers. This included a private meeting space with a 50” screen for streaming content and presentations, with additional screens built into the outward facing panels.  Multi-texture surfaces were also included to illustrate the surface technology products. This all presented not only a visual feast, but a multi-sensory experience. Full brand guidelines were translated into a stand that embraced the look and feel of Praxair Surface Technologies.

DELIVERABLES:

  • CAD design through to build
  • Brand implementation and surface application
  • Facilitating business opportunities and meetings through functionality of space
  • Understanding the brand and translating this to an exhibition stand

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