A Celebration of Company Growth and an Understanding of Brand Strategy
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A Celebration of Company Growth and an Understanding of Brand Strategy

A Celebration of Company Growth and an Understanding of Brand Strategy

BACKGROUND
Primary started organising The Clinigen Group’s conferences at a time when the company was seeing substantial growth. Clinigen is a pharmaceutical and services company with a unique business model. Primary provided the innovative approach they required for their company conference. With growth set to continue, Clinigen invited Primary to work with them on subsequent events to further develop content messaging.

OBJECTIVE
To deliver an engaging conference, superseding previous years, which reflected the Company growth, delivered key messages and gave recognition to staff for their hard work in helping to promote this.

PROGRAMME SUMMARY
Employees attended a one-day conference with a teambuilding session, evening dinner and entertainment. The event agenda remains largely unchanged year on year, however the content and messaging has developed into a far more interactive and engaging delivery over the years. This reflects the strength of the working partnership between Primary and Clinigen and the understanding of Clinigen’s business model and innovative approach to conference messaging.

DELIVERABLES:

  • Venue find and full onsite logistics
  • Online registration site build and management
  • Content creation and messaging to align with brand strategy
  • Full Production and filming
  • Live entertainment

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