Merry Christmas and a Happy New Year

As the year draws to a close...

As we come to the end of the working week, #primaryadvent... and very nearly the end of the working year, all that remains is for us to wish you all....


Thanks for all of your support this year - we look forward to working with you again in 2017.

Warmest Wishes

Team Primary


Primary delivers the UK's largest ever Supplier Diversity Conference

September 2016

In September 2016, Primary delivered an international summit on supplier diversity for the UK's leading inclusive procurement network - Minority Supplier Development UK (MSDUK). Recognised as the UK's largest conference of its kind, the event saw over 500 attendees including delegates from Australia, South Africa, Canada and the United States.

The event was hosted by three venues - Grange City Hotel, Grange Tower Bridge Hotel and the British Clipper Ship in Greenwich; Cutty Sark.

The biennial MSDUK conference is a well-respected event enabling an entire network of corporate procurement professionals and ethnic minority entrepreneurs to meet, create business opportunities, share best practice and celebrate the contributions their members make to the British economy. Primary were entrusted to not only deliver the main conference, but as 2016 sees the not for profit company celebrate its 10th anniversary, the event needed to be bigger and better than previous years, and all theming and branding was to reflect this anniversary milestone.

Previously MSDUK had managed the event in house, but approached Primary with the objective to deliver full project management so that the internal team could devote more time to their members both during the planning stages and at the conference. The Primary team began work in January 2016 and had 8 months to create and manage an online registration system and event app, manage all event logistics, source acts and entertainers, theme each element including set design and production management, as well as deliver onsite management for the week-long event.

The 2016 Conference included 5 events in total providing different experiences for the attendees at each one. The International Day on the 20th September provided the opportunity for foreign delegations and UK attendees to make global connections, and engage in a series of panel sessions looking at how to run a successful global business.

The Knowledge Forum on Day 2 gave attendees the opportunity the learn, share knowledge and discuss key topics on supplier diversity in a variety of Ted style talks, interactive workshops and panel sessions led by BBC Business Editor Kamal Ahmed.

Primary then hosted a reception evening at Cutty Sark with great food, music and iPad magic to celebrate MSDUK’s 10th anniversary. This evening honoured all of those that had contributed to MSDUK over the last 10 years including previous employees, members and the partner companies across the world.

The final day saw 40 exhibition booths as part of the half day Business Opportunity Fair and achieved its highest ever footfall of ethnic minority businesses and corporate procurement professionals from companies such as Barclays, IBM, GlaxoSmithKline and Merck Sharp and Dohme.

The event finished on a high at the glittering black tie MSDUK Business Awards Dinner. The evening was hosted by actress and writer Meera Syal CBE and featured an inspirational key note speech by journalist Ade Adepitan MBE. The evening was designed to recognise the achievements of member businesses, as well as the contribution MSDUK has made over the last 10 years in driving inclusive procurement.

Overall, the Primary project team of three managed 42 speakers, 9 award winners, 14 plenary sessions 12 breakout sessions and 40 exhibition stands.

Destination: Edinburgh

A Gastronomic Delight!

After an early start and a fuss free flight I had arrived at Edinburgh airport and was excited for my very first trip to Scotland.

I was warmly greeted by Martin from the Sheraton Grand Hotel & Spa, Edinburgh, and after a short 20-minute drive we had reached the hotel located in the heart of the city. My contemporary bedroom had the most spectacular view of Edinburgh Castle and after settling in I made full use of the complimentary access to the One Spa with its Thermal Suite and rooftop Hydro pool.

Refreshed and relaxed, our group met in the One Square restaurant and bar for lunch, and to experience what the kitchen had to offer. We sampled a range from their moving bowl menu, which was a refined mix of delicious hand held portions. Now that we had the taste for it we were joined by Craig; the Sheraton Grand's Executive Chef, who put our culinary skills to the test with a canape competition where we were tasked to recreate a sample of different canapes.

Leaving the fate of our canapes in the hands of Craig, we departed the hotel and arrived dockside to board the Royal Yacht Britannia. The vessel is still decorated with its original layout and furnishings and is a true look into the day to day life of our monarchy. As we stood on the top deck for nibbles and fizz, it really became clear what a regal setting the Yacht is for a drinks reception or dinner party. It really is fit for royalty!

We finished our day with dinner back at the Sheraton with dishes of delicious locally sourced food. But the real show was for pudding, with a 'Dessert on the Pass' where we were invited to re-join Craig in the kitchen, equipped with a bundle of the ingredients for a creatively displayed sweet (and a good spoonful of popping candy!)

After a good night's sleep and a hearty breakfast, walking shoes were on as we began a tour of Edinburgh's Royal Mile hosted by Mercat Tours. Our guide was well informed and shared with us the history, the tales and even a few ghost stories on our route through the steep cobbled streets. Making our way uphill, we finished the tour at the perfect stop - Edinburgh Castle. It really was the perfect ending for such an enjoyable trip!

Frederike Ball; Primary Project Co-ordinator


Primary Shortlisted for the C&IT Awards 2015!

August 2015

We are delighted to announce that Primary has been shortlisted for the C&IT Excellence Awards 2015 in the category; International Conference or Congress of the Year.

To summarise the event that has been recognised; One new client - 3 days – 824 delegates – 86 speakers – 76 breakouts – 2 networking dinners - 17 entertainers and 2535 nights of accommodation all pulled together in the space of 5 months.

The winner will be announced at the official Awards Dinner on 25th September at the London Hilton Park Lane.

Let's keep our fingers and toes crossed for another win this year!

If you'd like to host an award-winning event, please contact us with your requirements and we'd be delighted to help.

Summertime in Paris!

July 2015

At the beginning of July, Primary was invited to experience “Summertime in Paris” with Be&Co and courtesy of Viparis, Starwood Hotels and Resort, Paris Convention Bureau and the Lafayette Group.

We travelled by Eurostar to Paris where we had our own personal minibus and tour guide to take us from one place to another across the 3 days that we were there. The services of the DMC were impeccable with each transfer being with great ease and accompanied by a wealth of local knowledge.

Paris has a great selection of diverse event spaces – in both size and also architecture. The Palais des Congres is a need to know blank canvas that works well for particularly large groups and is directly opposite our host hotel; Le Meridien Etoile. The Espace Grande Arche in La Defense offers a stark contrast in terms of architecture and The Carrousel du Louvre is a stunning underground space.

We were lucky enough to take in brunch and dining experiences at some fantastic hotels and restaurants; from the W Hotel and its quirky and contemporary vibe to the beautiful Westin which embraces Parisian décor and the deluxe art deco Prince de Galles Hotel which could not fail to disappoint the most demanding of clients.

If you haven’t been to Le Lido and you are looking for an evening of entertainment for your clients then make sure it’s on your list! The show is incredible – we saw “Paris Merveilles” which is new for 2015 and embraced the culture of Paris perfectly.

On a final note, if you want to see Paris from a different angle then why not book a fleet of Citroen 2 CVs for your clients to take in the sights of Paris….or see the sights from the water on your own private yacht!

Paris has a great deal to offer for large and small groups – please do contact us if you would like further information on hosting an event or inventive in this magical city.

Primary Thrillseekers

May 2015

Last weekend, several members of the Primary team were lucky enough to be invited on a familiarisation trip to The Alton Towers Resort in Staffordshire.

We arrived just before lunchtime and left our families to tuck into the delicious morning refreshments on offer whilst we took a tour around the hotel’s conference facilities and fabulously themed bedrooms. Following this, we had a tour of Splash Landings and its wonderful waterpark (or a Club Tropicana for pre-dinner drinks depending on which hat you’re wearing!)

After experiencing the thrills and spills of the park with our families we were then treated to a ‘Ride and Dine’ experience now on offer to corporates and large groups.

After hours when the park closed to the general public, we had exclusive VIP use of three of Alton Towers most devilish rides; The Smiler, Oblivion and Enterprise followed by a sumptuous buffet and entertainment in the Hospitality Suite within the park. Team Primary were the only occupants of Oblivion at one point and we managed to hop from The Smiler to Oblivion and back to the Smiler again in the space of 15 minutes (Yes – we are a bit crazy!) It really was an adrenaline pumping experience not to be forgotten and definitely something worth bearing in mind if you’re looking to provide a thrill-seeking group with a priceless experience!

If you think this could be for you, contact us here for more information.

Welcome to Primary’s new website!

March 2015

After a very busy year and period of growth, amongst both our client base and our team, we felt it was time that Primary’s website was given a makeover to reflect this.

During the last 12 months we have worked on overseas events - with more in the pipeline for 2015, gained industry recognition - becoming an award winning agency, and we have strengthened our profile in the exhibitions sector. With this, the team at Primary has also grown and we have welcomed on board 2 new members of staff.

Keep checking back for further updates on what Team Primary has been up to or contact us if we can be of any assistance – we would be delighted to hear from you!

Primary in the Alps!

March 2015

Primary Team members Jen Martin And Katie Stephens attended a familiarisation trip hosted by the Geneva and Villars Tourism board, organised in collaboration with BE&Co London.

The 3 day agenda at an altitude of 1,300 metres, involved 2 nights accommodation overlooking the Swiss Alps and visits to the resort’s various dining locations and 3-5* hotels.

The trip was a mixed group of British and French agencies and together we experienced the charm and culture of the Swiss in addition to exciting activities which included skiing, snowboarding and snow shoeing …..accompanied by the odd glass of gluhwein of course!

Do you have a conference or incentive group you would like to take to Villars/Geneva? Contact us here for more information.

Primary in Dubai!

March 2015

This week Primary have been in Dubai at the Meeting & Incentive Forum.

The forum gives event companies the opportunity to meet with suppliers and discuss industry developments. The event itinerary included scheduled meetings and appointments with European and UAE hotels and suppliers that we ordinarily wouldn’t get the opportunity to speak with and establish relationships with on a frequent basis.

The itinerary included site visits to several of Dubai’s infamous hotels together with an opportunity to experience the local culture and activities of this diverse Arab state; from beach parties with worldwide cuisine to jeep safaris, a camel called ‘Oogly booglie’ and dining in the desert!

The relationships we forged and knowledge gained are invaluable for those clients considering incentive travel and overseas meetings.

Primary in Oman!

September 2014

Primary travelled more than 4,500 miles to Oman to lay on an exclusive evening for global giant Siemens.

We were tasked with staging a traditional Omani dinner event for Siemens’ customers in the Arab state, complete with authentic local cuisine and entertainment. We laid on an evening reception for Siemens at the Omani Dive Centre following Siemens daytime conference at the luxurious Shangri-La resort in Muscat.

Guests were welcomed with flaming torches and a traditional Oud player before tucking into authentic slow-cooked Omani goat, hummus and dates. A belly dancer was on hand to entertain the diners while shisha pipes were available after the meal.

Working in Oman was the complete opposite of life as we know it in Market Harborough! It was a real challenge to capture the essence of an exotic land, working that into a functioning business environment, whilst giving people a night to remember.