About Us

Who we are

We are an award winning live communications, exhibitions and events agency based in the Midlands and servicing clients across the UK and overseas.

Primary was born out of a combined 30 years of corporate experience across numerous industry sectors, including global investment firms, major pharmaceutical organisations and a leading European energy provider.

Our in house team includes specialists in catering management and logistics, live event production, content creation and corporate communications. Passionate and proactive, we have an ongoing commitment to provide industry leading standards to our clients.

Primary Showreel

What we do

Here at Primary it is our intention to supply exceptional event delivery, first class project management and award winning creativity. Our team deliver these objectives with pride in their work and an underlying passion for the industry.

We do this by installing vigorous project management processes coupled with tight financial control and reporting. In saying this, we ensure there is “space” within the processes to allow individuality and creativity to shine through.

We strive to exceed expectations and push quality and creative levels to the maximum. We have no intention of being ‘average’ – average is not acceptable.

Why we do it


It’s simple…….we are passionate about the live.

From event communications to exhibitions and preserving the live via video production, we seek to bring messages to life and people and brands together.

Provoking emotional responses via creative messaging and engaging an audience to act upon these messages we strive for nothing but the best.

Encore – Reward and Recognition
Encore – Reward and Recognition

How we do it

Whether you are a complete novice or have extensive in-house live event and exhibition experience, Primary will give you just the right amount of support to ensure that your reputation benefits from the success of the event. From the outset we identify several steps that are imperative to both parties having a clear understanding of the project.

We’re used to thinking ahead and thinking about the finer details of your project. Our team’s wealth of knowledge and creativity will help bring your event to life.
Let Primary take the strain so that event management does not override the requirements of your day to day job.

Siemens – Customer Engagement Event
Siemens – Customer Engagement Event

The Process

Step 1 - Identifying your audience

During the initial consultation it is vital that we understand your communications strategy, your brand and your audience so that we can build a picture of the type of people we will be delivering the event to.

Step 2 - Defining your objectives

Whilst taking your brief we ensure that your primary objectives are clearly identified, challenged and agreed upon prior to designing your perfect event solution.

Step 3 - Understanding your message

What message are you looking to communicate to your audience? By understanding your message, we help to create the content of the event which will get to the heart of your goals and inspire and capture the imagination of your audience.

Step 4 - Engaging your audience

By targeting your audiences’ every sense, we aim to engage your audience so that they act and don’t just absorb the messages that you deliver. They leave the event with a clear picture of what the business stands for and a desire to be further involved.

Step 5 - A complete solution

It’s not just the Who – What – Why –that we deliver on, we provide the full event solution. From management of event or exhibition logistics, set and stage, stand build, location, catering, design to print, speaker support and everything in between right through to delegate feedback.