We create the Spectacular

Live communication is our passion

What we do

At Primary, we specialise in delivering live communications, exhibitions and events. Our objective based solutions engage and inspire your audience to act. Starting with your primary objective, we craft your messages to meet the needs of both your business and your audience.

Our methodology runs through all live event and exhibition streams including venue selection, logistics, production, content management and creation, speaker coaching and behavioural change.

We passionately believe that an audience has to be engaged with the key messaging to ensure that actions and measurable outcomes are created. We invest time and energy in your business, creating relationships that last and support you and your future business strategies.

Our company ethos is based on providing excellent project management, creative thinking, exceptional event delivery and relevant measurement. Through our feedback and evaluation mechanisms we demonstrate your return on investment.

Live Communications

Engaging your audience and delivering your primary objective is at the core of our business

Live communication concepts mean that you are communicating with your audience in the live environment such as at an event or exhibition. It may be that you have a message to convey to the sales force via an annual sales conference – or perhaps a new product to launch to key clients at an exhibition – or maybe you need to change the ways and thinkings of a group of people via a behavioural change roadshow. Whatever your objective – live communication is an extremely effective form of communication for:

Clinigen – Annual Staff Conference
Clinigen – Annual Staff Conference

"Live Communication; the on-site sharing of information, in which sender and recipient communicate with each other in person and in a direct way. The message is supported by the sender’s body language, emotions and charisma. In this process, the interaction possibility intensifies the recipient’s involvement."

(Van der Zande, 2007)

Live events

From concept development and content creation through to production and full event management

Primary has extensive understanding and experience in producing live events for clients across a wealth of industry sectors such as; energy, automotive, retail, pharmaceutical and healthcare.

From product launches, conferences, gala dinners and award ceremonies, to road shows, customer events, incentives and experiential events. Our portfolio also includes specialisms such as behavioural change and outdoor events.

Encore – Reward and Recognition
Encore – Reward and Recognition

“I would like to thank the Primary team once again for your commitment, passion and professionalism that was key in making yesterday's event a complete success. We have received great feedback from our guests, partners and management - well done!”

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A dedicated exhibitions team to manage all stages of the design and build process

Your exhibition stand is your shop window and reflects everything about your business, from the services and products that you have to offer to the way in which you handle things and like to do business. You cannot underestimate the importance of a fabulous stand that meets your exhibition objectives, be it a pop up display, small modular stand or custom built bespoke solution.

If you’re going to make an exhibition of yourself, Primary can help you to be remembered for all of the right reasons.

Siemens Healthcare - Exhibition

“Primary play a fundamental part in the success of our exhibitions. They understand what we are trying to achieve and can be relied upon to deliver eye catching stands. They offer support and guidance throughout the process and their ‘can do’ attitude is refreshing - rarely has a supplier been so cooperative.”

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